Srinkflation is a new procedure that food companies use to have more profit. They’re reducing quantities or the size of the product while maintaining the sticker price.

 Sometimes they even augment the price. «British economist Pippa Malmgren has been credited for coining the term shrinkflation in its most common usage». The phenomenon has become quite common in the food and beverage industry.

Some increases have been discovered, for example, in the chocolate bar. The price of cocoa increased a lot. This will have an impact on companies that produce candy bars. So, they use Shrinkflation to have more profit. M&Ms and Mars are examples of companies that use them. Other big brands that have engaged to use this technique include Coca-Cola. In 2014, they reduced the size of the bottles from 2 litres to 1.75 litres. Toblerone bars weighed 200 grams but in 2010 it went to 170 grams.

Shrinkflation is a common practice among companies. Every year producers will incorporate this into their food or drink production. The small reduction is usually not seen by the consumers. Sometimes, the shopper can notice the difference which can lead to some frustration about the new size of the product. 

Every day now, the price of food will go up in grocery stores because of that new application. We propose to check the quantities of the product before buying it, to save a little bit of money.