Cleantok is the new problematic trend launched on Tiktok which, in addition to being toxic and guilt-inducing, can also give rise to a new problem for you.
The trend is all about tidying up and organizing your home, all in the most aesthetically pleasing video possible. The makers of these videos always seem to find the time to tidy up even the simplest things like eggs. But that’s where the problem lies, because ordinary people don’t have the time to keep their house tidy. With work, conjugal life and even family life, many people can feel guilty watching these influencers have such a well-established routine. Not only can this tendency make some people feel guilty, it can also bring out disorders in others, such as mania. Mania is a period of high energy or euphoria that completely changes a person’s mood and feelings, and is considered a bipolar disorder.” A person experiencing a manic episode might deep-clean their apartment at midnight on two hours of sleep,” says David Miklowitz, a psychiatry professor at the University of California. “So it’s not just a matter of cleaning, but a toxic routine that’s well established for those people.
And not only does Tiktok highlight this guilt-ridden trend, it also reflects a well-established disorder in some people. So next time you’re hanging out on TikTok, ask yourself if a trend as futile as Cleantok can really affect you.