Everyday, we see publicity on TV, posters, magazines, and Internet. However, it has nothing to do with real human beauty. Those images are fake and were modified using various computer software such as Photoshop.  With all of these images, people conception of beauty is greatly affected.  Should we ban editing on models and celebrities? Personally, we think that it should be a thing of the past. 

Falsified beauty is what publicities show us everyday, everywhere. So much that now, we no longer really know what is a real beautiful person or a pretty smiley face looks like.

Fashion and makeup publicities overload us with retouched models pictures, and suggest that WE SHOULD ALL be super skinny, have super white teeth, display perfect skin and so on…

Photoshop is one of the most popular computer software used to foul our perception of what a real and normal human being should look like. With just a couple of clicks on their computer, news publicist graphic artists can easily transform the most ugly Hobbit into a real, more then perfect, beauty. They do it right under our nose without anyone noticing anything. As a consequence, it’s now usual to see retouched models pictures everywhere and by this, our perception of beauty is affected and transformed.

This is kind of subliminal suggestion imposed on us, the growing generation, to fit into the mold. In fact to be part of the crowd, girls and boys should work very hard to look like the imposed iconic standards. As an example, lot of girls make unhealthy choice of diet to loss weight to get perfect bodies. In contrast, some boys take steroids to get muscular mass more quickly. In both cases they follow the trend and do it mostly for the judgment that others will have on them and not for their own satisfaction.

Fortunately things are starting to change. Since a couple of years now, fashion and makeup companies started making publicities showing non models and not “Photoshop free” pictures. In summary, they show us everyday people wearing new trendy clothes and using everyday products. Just thinking about L’Aubainerie, who hired different sizes and ethnie models or the Dove company, hiring the “next door” girl to present their new shampoo.

With a little bit of time and perseverance, attitudes will change for better, we hope… And maybe one day, we will laugh about these old Photoshop pictures.